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The way you doin’, Cynthia Nixon? Based on Variety, the former Sex and the City star is heading to the Wendy Williams Show for her first TV interview since announcing her campaign to run for governor of New York.
On the surface, this may be a surprising choice. The talk show usually focuses on celebrity and pop culture news, often steering clear of the political realm. Then again, the show is also wildly popular and regularly watched by up to 2 million viewers per episode, which is a major draw for Nixon’s team.
Nixon’s campaign spokesperson, Rebecca Katz, told Variety that Wendy Williams’s viewership, plus her easy candor, was what sealed the deal.
“We win by getting her in front of voters, because we actually want them to see the real Cynthia,” she said. “And that’s what we get with Wendy. Her viewers are a large and crucial part of the electorate, and her show reaches all corners of the state.”
In other words, Nixon is trying to appeal straight to female voters—particularly black women, who are a vital demographic for the Democratic party. She’ll need the help of women of color in order to unseat Democratic two-term governor Andrew Cuomo. Nixon has already seized on the LGBTQ crowd, spinning a recent dig about her being “an unqualified lesbian” into a clever bit of merchandise. Marketing campaign for governor, however make it intersectional, ?
Williams can also be interesting to the marketing campaign for a number of different causes. She’s interviewed Nixon earlier than, talking to the actress again in 2012 (revealing that she identifies as a mix of Miranda and Charlotte, a potent combine).
Through the years, Williams has additionally established herself as a by means of and thru New York voice, so she’s greater than able to asking Nixon questions which are related to native voters. She’s a straight shooter and a niffler for gossip and fact, poking and prodding her friends till she will get her viewers the juiciest solutions potential. Williams additionally has an incisive political perspective. Again in 2015, she was among the many first figures within the TV trade to say that Donald Trump had an actual shot on the presidency, although she added that she wouldn’t solid her vote for him. Since then, she’s lined loads of political headlines in her “Sizzling Subjects” section, notably the continuing saga of former Trump appointee Omarosa Manigault.
Plus, as Nixon’s marketing campaign supervisor famous, so many individuals are going to observe this factor, touchdown Nixon the pop visibility she wants as a candidate. Her marketing campaign remains to be extremely recent—she solely formally introduced her bid in mid-March!—which implies that most potential voters nonetheless don’t have a deal with on her platform or her voice, actually. One interview with Wendy Williams may tick off all these packing containers.