In a take care of a significant exhibition chain, MoviePass has pacted with Mark Cuban’s Landmark Theatres, which operates 53 theaters and focuses on impartial movie.
Underneath the settlement, introduced on Tuesday, MoviePass shall be built-in into Landmark Theatres’ ticketing system. The controversial firm introduced final week that it was providing a bundle deal of $6.95 a month for subscribers to look at a film a day for a month.
MoviePass additionally stated members who use the service at Landmark Theatres will have the ability to reap the benefits of added advantages, together with e-ticketing, superior screening reservations, and in-app seat choice. Landmark Theatres operates 255 screens in 27 markets, together with Florida, Illinois, Los Angeles, Maryland, Michigan, Minnesota, New York, Texas, and Wisconsin.
“We’re excited to supply MoviePass clients entry to our Landmark Theatres,” Cuban stated. “There isn’t a higher place to look at a film than Landmark and now MoviePass clients will have the ability to get pleasure from all of our theaters.”
The corporate has attracted greater than 2 million subscribers since slashing its costs final summer season from roughly $50 a month. Theater chains akin to AMC have ripped MoviePass’ enterprise mannequin as unsustainable. The service pays full worth for every ticket its clients purchase, subsidizing their multiplex visits.
Although MoviePass hasn’t launched monetary data, trade observers suspect it’s working at a major loss. The service asserts that it’s gathering useful information on its clients that it may promote to theater chains or studios — enabling it to finally flip a revenue.
“Our relationship with Landmark represents one other milestone achievement in our journey to enhancing the present movie show ecosystem,” stated Bernadette McCabe, senior VP of exhibitor relations and enterprise technique at MoviePass. “It’s one other step in the direction of educating exhibitors on how we will work collectively in a mutually useful technique to create a useful and cost-effective expertise for moviegoers.”
Studio Movie Grill, which has 30 places, simply introduced that can proceed its relationship with MoviePass for a 3rd 12 months. MoviePass additionally has offers with the Area Cinelounge and Principal Road chains.